Use the inputs from a form on a page to trigger some actions: e.g. if we have a 'Try Sport' page with some basic information and a 'sign up for updates' we'd love to have the action of the form complete a series of steps - e.g. "Sign Up for Updates" > Add Contact > Subscribe Email Newsletter > Add 'Newsletter' tag to Contact.
"Try out rugby" > Add contact > Tag 'Player Prospect';'Newsletter' and > Email recruitment officer to call person and have a talk to.