Create a dashboard to help with illustrating to a committee or board what is happening with memberships. Date/Period Be able to define the period we want to report on (like Finance reports) Have it compare with the same, previous period Growth Monthly Recurring Revenue (MRR) from Memberships. It can be thought of as the total amount of revenue you can reliably expect to receive on a recurring basis. It is one of the most important metrics for a Membership organisation to track, as it provides a forward-looking measure of growth and predicted revenue. We can calculate the approximate MRR by summing the monthly normalized amounts of all subscriptions from which payment is being collected at that time. For example, an annual subscription for $1,200 only counts $100 towards your MRR. This includes subscriptions in the status=active and status=past_due states. MRR Growth Net Revenue New Members - This occurs when a new or existing customer starts a new active subscription, or upgrades from a free subscription to a paid subscription. Products MRR by M'Ship Level Retention Member churn rate - The churn rate is measured by the sum of churned members/subscribers in the past 30 days divided by the number of active members/subscribers as of 30 days ago, plus any new members/subscribers in those 30 days. Churned Revenue - The churned revenue for a given period is a sum of lost Monthly Recurring Revenue ("MRR”) from churned members/subscribers. If a customer has two subscriptions and cancels both, we will count each cancellation as a churned member/subscriber. Member retention by cohort Revenue retention by cohort Members Average Revenue Per Member (ARPM) - is total Monthly Recurring Revenue (MRR) divided by the number of active members/subscribers. Lifetime Value (LTV) Recently Churned Members New Members
